Best B2B Wholesale Shopify Apps Compared (With Pricing)
Shopify B2B is available on the Basic, Grow, Advanced, and Shopify Plus plans. Native B2B uses companies, company locations, catalogs, payment terms, and customer accounts inside Shopify. Most of those features are included on every supported plan, but important catalog, storefront, and payment capabilities still vary by plan.
Third-party wholesale apps remain useful when their pricing rules, registration flows, storefront controls, or integrations fit a merchant better than Shopify’s native setup. This comparison covers Shopify B2B, B2B Wholesale Hub, BSS B2B Wholesale Pricing, and Sami B2B Wholesale Pricing without treating Shopify Plus as the only route to native B2B.
Do you need Shopify Plus for native B2B?
No. Shopify B2B is included at no additional charge on Basic, Grow, Advanced, and Shopify Plus. Companies, company locations, quantity rules, volume pricing, net payment terms, easy reordering, purchase order numbers, and B2B actions in Shopify Flow are available across those plans.
The main plan differences are:
| Shopify plan | Important B2B capabilities |
|---|---|
| Basic and Grow | Up to three active catalogs across B2B markets, plus companies, locations, quantity rules, volume pricing, net terms, checkout-to-draft, reorders, PO numbers, and Shopify Flow |
| Advanced | The same core features, plus contextual checkout and storefront experiences through Shopify Markets |
| Shopify Plus | Unlimited B2B market catalogs, direct catalog assignment to specific companies and company locations, deposits, partial payments, and payment requests per fulfillment |
On Basic, Grow, and Advanced, B2B catalog features require the newer Shopify Markets experience. Direct catalog assignment to an individual company or location is a Plus-only feature, even though native companies and market-based catalogs are not.
Native Shopify B2B compared with third-party wholesale apps
Third-party apps do not all use the same technical approach. Depending on the app and feature, they can use customer tags or groups, Shopify discounts, app-managed price lists, theme app extensions, customer-account extensions, draft orders, or other Shopify APIs. Check the app’s compatibility notes when another app also changes product pricing, the cart, customer accounts, or checkout.
| Native Shopify B2B | Third-party wholesale apps | |
|---|---|---|
| Pricing model | Shopify catalogs define product availability, percentage adjustments, fixed prices, quantity rules, and volume pricing | App-managed pricing can include customer-group discounts, fixed prices, quantity breaks, and customer-specific price lists, depending on the app and plan |
| Customer model | Shopify companies and company locations, with buyers and location-level settings | App registration flows and customer groups or tags, with the exact account model varying by app |
| Payment terms | Net terms are available on all supported Shopify plans. Advanced payment features are Plus-only | Net terms, invoice workflows, manual orders, or draft-order workflows, depending on the app and plan |
| Storefront | Native B2B customer accounts, quick order lists, and the Trade theme. Contextual storefronts require Advanced or Plus | App storefront controls can include login-gated pricing, product visibility, quick-order forms, and registration forms |
| Bulk maintenance | Shopify supports catalog CSV import and export, including bulk catalog updates | Bulk tools vary. Some apps offer pricing-rule imports, exports, or APIs, while others focus on configuration through their dashboard |
| Management | B2B data is managed in Shopify admin and can be extended with Shopify Flow and APIs | Pricing and account rules are generally configured in the app, with varying levels of Shopify admin integration |
Detailed comparison of Shopify B2B apps
| Shopify B2B | B2B Wholesale Hub | BSS B2B Wholesale Pricing | Sami B2B Wholesale Pricing | |
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| Custom B2B pricing |
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| Quantity controls |
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| Payment terms |
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| Bulk and automation tools |
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| Links | Shopify B2B features by plan | B2B Wholesale Hub | BSS B2B Wholesale Pricing | Sami B2B Wholesale Pricing |
App prices and plan contents can change. Check each linked listing before choosing a plan.
Shopify B2B
Shopify B2B is the native choice when you want wholesale and direct-to-consumer operations inside the same Shopify platform. It supports:
- Companies and company locations with buyers, addresses, tax settings, payment terms, and checkout settings
- Market-based catalogs with product availability, fixed prices, percentage adjustments, quantity rules, and volume pricing
- Net payment terms, draft-order review, reordering, PO numbers, and vaulted cards
- Quick order lists, B2B customer accounts, the Trade theme, and Shopify Flow automations
- Catalog CSV import and export, plus APIs for custom integrations
Basic, Grow, and Advanced allow up to three active catalog assignments across B2B markets. Advanced adds contextual checkout and storefront experiences. Plus removes the market-catalog limit, lets you assign catalogs directly to companies and locations, and adds advanced payment options such as deposits and partial payments.
B2B Wholesale Hub by Orbit
B2B Wholesale Hub focuses on wholesale pricing within a Shopify store that also serves retail customers. Its features include:
- Percentage discounts for customer groups and custom variant prices
- Volume discounts, quantity breaks, and order minimum conditions
- Net payment terms, manual order entry, quick-order tools, and product visibility controls
- Pricing imports, multi-currency support, and Shopify Flow support for registration and approval workflows
- Advanced analytics on the Premium plan
BSS B2B Wholesale Pricing
BSS B2B Wholesale Pricing, previously listed as BSS B2B & Wholesale Solution, combines pricing, registration, tax, and order tools. Its features include:
- Custom, tiered, and bulk pricing, with customer-specific price lists on higher plans
- Quantity breaks, minimum quantities, order minimums, order limits, and quantity increments
- Net terms, manual orders, draft-order workflows, and tax-exemption tools
- Pricing-rule import and export on higher plans
- Public APIs for pricing, customer, and order-rule automation
Sami B2B Wholesale Pricing
Sami B2B Wholesale Pricing provides wholesale pricing and customer-account tools. Its features include:
- Custom prices, volume discounts, tiered prices, flat discounts, and dynamic pricing
- Quantity breaks, minimum order quantities, order minimums, and order limits
- Wholesale registration, quick-order forms, net terms, tax display, and extra-fee options
- Discount automations and import or export for supported order-management data
Where Mixtable fits: maintaining the data behind B2B
Mixtable is not a B2B pricing engine and does not replace Shopify B2B or any of the wholesale apps above. Shopify already supports bulk catalog updates through CSV, and some third-party apps offer their own pricing imports, exports, or APIs.
Mixtable Spreadsheet Editor is useful when the maintenance job crosses several kinds of Shopify data at once. It puts supported companies, company locations, prices, product fields, tags, inventory, and metafields into a connected spreadsheet, where you can use formulas and filters before reviewing and syncing changes.
| What the B2B platform or app does | What Mixtable does | |
|---|---|---|
| Wholesale pricing rules | Defines catalogs, discounts, tiers, quantity breaks, and checkout behavior | Edits supported source prices, market prices, and B2B price-list columns beside other product data |
| Customer groups | Determines which buyers receive wholesale pricing and access | Adds or removes supported customer tags in bulk and keeps customer data visible beside other fields |
| Companies and locations | Manages company accounts, buyers, payment terms, addresses, and checkout settings | Loads company and company-location rows, with supported editable fields and read-only context |
| Catalog data | Publishes products and applies catalog prices or quantity rules | Helps calculate and maintain supported price-list values with formulas, filters, CSV import, and spreadsheet exports |
| Reporting | Provides native or app-specific order and account reporting | Calculates supported analytics from Shopify store data and can filter results by B2B order type, company, or company location |
With Mixtable, you can:
- Bulk edit supported Shopify company and company-location fields and metafields
- Work with supported market-price and B2B price-list columns after manually downloading their latest values
- Add and remove customer or product tags in bulk
- Edit products, variants, inventory, metafields, and other supported Shopify data in the same spreadsheet
- Import CSV with column mapping and an affected-row preview, then export to CSV or Excel
- Review draft changes and intentionally run Sync to Shopify when ready
Mixtable has no scheduler or automation engine. It also does not make read-only B2B fields editable, and it does not replace the pricing, account, payment, or storefront logic supplied by Shopify B2B or a wholesale app.
Which setup should you choose?
Choose native Shopify B2B when its companies, catalogs, payment terms, and customer-account experience fit your wholesale operation. You do not need Plus for the core feature set.
Choose Shopify Plus B2B when you need unlimited B2B market catalogs, direct catalog assignment to individual companies or locations, deposits, partial payments, or payment requests per fulfillment.
Choose a third-party wholesale app when its registration flow, pricing rules, storefront controls, or app-specific integrations are a better fit.
Add Mixtable Spreadsheet Editor when you want to maintain supported B2B and catalog data beside the rest of your Shopify data with a spreadsheet. It complements the B2B platform or app you choose rather than replacing it.
