Bulk update SEO titles and SEO descriptions for Shopify products

SEO titles and SEO descriptions (meta descriptions) are critical for how your products appear in Google search results. They influence both rankings and click-through rates, and keeping them clean, consistent, and keyword-focused across your entire catalog can make a real difference in organic traffic.

With the Mixtable spreadsheet editor, you can bulk edit SEO titles and SEO descriptions for your Shopify products in a fast, structured, and scalable way. Instead of opening each product individually in Shopify, you can manage all product SEO fields directly in a spreadsheet and sync changes back to Shopify automatically.

While Mixtable also supports SEO editing for Shopify Collections, Blog Posts, and Pages, this guide focuses only on products and shows the full workflow using product SEO fields as the example.

Why use a spreadsheet to manage product SEO?

Editing product SEO fields in a spreadsheet gives you capabilities that aren’t practical in the Shopify admin:

• View SEO titles and descriptions for all products at once
• Make bulk changes across hundreds or thousands of products
• Use copy/paste, drag-to-fill, and formulas
• Quickly spot missing, duplicated, or overly long SEO text
• Keep Shopify and your spreadsheet continuously in sync

If you can structure it in Excel, you can structure it in Mixtable.

Load product SEO fields into your Mixtable spreadsheet

Before you can edit SEO titles and descriptions, you need to load those fields into a product-synced worksheet.

Create a product worksheet

Start by setting up a workbook in Mixtable and creating a worksheet that syncs with your Product data from Shopify. Once the worksheet loads, your existing product information will appear in rows, with one row per product.

Add SEO title and SEO description columns

To add the SEO fields:

1. Open your Products worksheet
2. To load new Shopify data, start by selecting an empty column — any column with a non-green header (green headers mean the column is already linked to Shopify data). Then, click the ⚡️ button in the column header to open the selection window to choose the data you want to pull in.
3. Choose one of the following fields:

• Product SEO Title
• Product SEO Description

As soon as you add a field, Mixtable populates the column with your existing SEO data from Shopify. These cells are now fully editable.

Pro tip: Use the Basic Product Info template

If you want product SEO fields loaded automatically, the Basic Product Info template is the fastest way to start.

When you create a workbook from this template, Mixtable generates a product worksheet that already includes SEO title and SEO description columns, along with many other commonly used product fields. This is ideal if you’re auditing or optimizing product SEO across your entire catalog.

Edit product SEO titles and descriptions directly in the spreadsheet

Once the SEO fields are visible, you can edit them just like any other spreadsheet data:

• Rewrite SEO titles for clarity and keyword alignment
• Improve meta descriptions to increase click-through rates
• Standardize brand or product naming
• Shorten titles that exceed recommended length
• Fill in missing SEO data at scale

Any edits you make are synced back to Shopify, eliminating the need to save changes product by product.

Bulk find and replace product SEO text

For large-scale changes, Mixtable’s Find and Replace feature is the fastest way to update product SEO titles and descriptions.

This is especially useful when you need to:

• Replace outdated brand terms
• Remove repeated phrases
• Fix capitalization inconsistencies
• Update keyword phrasing across many products

How Find and Replace works

Open Find and Replace from the toolbar. In the dialog, you can control exactly how the update is applied:

• Column Selector
  Choose the column to apply the change to, such as Product SEO Title or Product SEO Description.
• Find this
  The word or phrase you want to replace.
• Replace with this
  The new word or phrase to insert.
• Case-sensitive match
  Decide whether capitalization must match exactly.
• Match whole words only
  Limit replacements to exact word matches instead of partial matches.
• Preview first 10 rows
  Preview how the change will look before applying it to all products.

After confirming, Mixtable applies the update across the selected products and syncs the results back to Shopify.

Final notes

Using Mixtable as a spreadsheet editor for Shopify product SEO gives you speed, visibility, and control that isn’t possible with manual editing in the Shopify admin. Whether you’re cleaning up a small catalog or optimizing SEO at scale, managing product SEO titles and descriptions in a spreadsheet is the most efficient approach.

If you can manage it in Excel, you can manage it in Mixtable.

You're ready!

Mixtable is an online spreadsheet designed to sync data with Shopify. It looks, feels, and behaves like Excel (including formulas), but runs in your browser. With Mixtable you can:

• Bulk add products to collections, edit metafields, add or remove tags;
• Change product prices, including international prices, and review price history;
• Manage customers with a spreadsheet CRM for Shopify;
• Use Excel features like sort ascending or descending, find-replace, filter, and more.

Best of all, you can sync changes back to Shopify with a single click. Find out more about the Mixtable suite of products here.